About Shrinija
Shrinija Kummari is a dedicated analytics professional with a passion for transforming data into actionable business insights. As a Sales and Marketing Analytics Intern at JustPaid, she focuses on understanding customer behavior, optimizing marketing campaigns, and supporting data-driven decision making.
With a strong foundation in data analysis and marketing principles, Shrinija brings fresh perspectives to the team. She specializes in analyzing sales funnels, customer acquisition metrics, and marketing performance to help JustPaid optimize its growth strategies and better serve its customers.
When she's not diving deep into analytics dashboards, Shrinija enjoys staying up-to-date with the latest trends in marketing technology, data visualization, and customer experience optimization.
Expertise
Sales Analytics
Sales funnel analysis, conversion optimization, lead scoring, pipeline management
Marketing Analytics
Campaign performance, customer acquisition cost, attribution modeling, ROI analysis
Data Visualization
Dashboard creation, reporting automation, data storytelling, insights presentation
Customer Insights
Behavioral analysis, segmentation, customer journey mapping, retention analysis
Recent Articles by Shrinija
Why Early‑Stage Founders Can't Ignore Billing and Collections
Early‑stage founders obsess over product, growth, and fundraising. But there's a quiet killer of credibility: messy bill...
The Hidden Drain on Finance And the Intelligence Replacing It
Finance teams are buried under invisible manual work that slows growth and delays insights. Discover how intelligent aut...
Unbound: Shrinija's Grace Hopper Celebration 25 Journey from Data to Story
Marketing Analytics Intern Shrinija Kummari shares her transformative experience at GHC 25, where data meets storytellin...
Connect with Shrinija
Interested in discussing analytics, marketing insights, or data-driven growth strategies? Let's connect and share ideas!
