Marketing
Business Finances Unveiled: The Cash vs. Accrual Dilemma
You've secured the sale! Your team is diligently delivering, and all seems well—the customer is satisfied. However, it's been over 30 days since you sent the i…
And the truth is, this isn't the only customer you have to follow up on the invoice. Sending a friendly nudge and getting a status update is so helpful to know when you plan your next steps in the hiring process, paying large bills, and managing cash flow.
Move away from the Google Sheets to collaborate on the collections, simply review the A/R aging balance on JustPaid dashboard and allow us to start a collection on your behalf.
With the access to your sales contracts, we do automatic reminders to your customers with the payment link, we generate W9 forms if requested, and we follow up on the approval status and payment timeline.
If emails go unanswered it's our job to call your customers and inquire about the invoice, so don't you worry about that.
The most common reason for overdue invoices is oversight. With JustPaid's automated reminders, we proactively notify your customers five days before the due date, on the due date, and ten days after it's past due.
Once we receive a response from an engaged customer, we promptly update the payment status along with our notes. We also keep you informed with weekly reports and soon through the JustPaid dashboard.
Say goodbye to those awkward phone calls and emails – delegate the task to our automated service for a small fee and watch past-due payments flow into your business effortlessly.
Automate invoicing, streamline accounts receivable, and accelerate revenue with JustPaid.
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You closed the deal, celebrated with your team, and then reality hit: custom invoices to create, payment terms to track, and follow-ups to manage. Founder-led sales is powerful because nobody sells your vision better than you do. But the billing aftermath? That's stealing 20 hours a week you could spend building, strategizing, or closing your next customer.
What if your finance team could cut costs, meet ESG goals, and build investor trust—all without adding more work? The era of separating financial performance from sustainability is over. Manual processes weren't built for green finance, but AI-powered automation is transforming finance teams from bottlenecks into sustainability drivers.
Last Tuesday, Sarah from Denver Digital spent 4 hours chasing down overdue invoices. This Tuesday, she spent 15 minutes reviewing automated reports while her AI handled the rest. What changed? She discovered what 91% of mid-sized firms already know: automated accounts receivable isn't just an upgrade—it's a business transformation.
After a decade of building companies and raising millions in venture capital, I've learned that business success often comes down to mastering the fundamentals. DSO measures how long it takes your company to collect payment after making a sale—and it's hiding in plain sight.
Revenue recognition isn't just an accounting checkbox—it's the backbone of financial credibility that can determine whether investors write checks or walk away.
Zuny Fester shares insights from Colombia Tech Fest and her journey to Head of Operations at JustPaid, covering scaling challenges, fintech marketing, and building sustainable company culture.
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Combinator (W23)
